If you own a med spa in North Jersey, some of your next clients will ask ChatGPT before they ask Google. So we tested ChatGPT med spa recommendations, alongside Gemini’s, in five Bergen and Essex towns.
The assistants agree on very few names, and what they read depends on the question. Asked for “the best med spa”, they lean on listings and review sites. Asked about a specific treatment, they read the clinic’s own treatment page. Here is what that means for any owner who wants to show up in ChatGPT med spa recommendations.
How We Tested ChatGPT Med Spa Recommendations
On October 26, 2026, we asked ChatGPT (free, temporary chat) and Gemini three questions in Paramus, Ridgewood, Hackensack, Montclair and Livingston:
- “best med spa in [town], NJ”
- “where to get lip filler in [town], NJ”
- “best laser hair removal in [town], NJ”
Each question was asked once, in a fresh chat, from Toronto, with the town named in the prompt. That gave 30 answers. For each one we recorded the businesses named and the sources the assistant showed.
Do ChatGPT and Gemini Recommend the Same Med Spas?
Rarely. For “best med spa”, the two assistants overlapped on just 2 or 3 names per town: 12 businesses in total, against 19 named by only one of them.
Across all three questions, ChatGPT alone named 41 different businesses in 61 mentions. Being on one assistant’s list says little about the other.
Where Do ChatGPT Med Spa Recommendations Come From?
It depends on what the client asks.
Asked for “the best”, it reads your listings. Only 4 of the 22 sources behind ChatGPT med spa recommendations were a med spa’s own website. The rest were Google listings, Yelp, review and directory sites, a booking platform page, a deals site and local news.
Asked about a treatment, it reads your treatment page. For lip filler, 10 of the 18 sources ChatGPT showed were clinics’ own pages. Gemini’s lip filler answers drew almost entirely on practices’ own sites.
The pages that got used were specific: one treatment, the town, who performs it and often a price. A general services page listing everything rarely got quoted.
Why Do Plastic Surgeons and Dermatologists Win the Treatment Questions?
About 9 of the 23 businesses ChatGPT named for lip filler were plastic surgery or dermatology practices, not med spas. Gemini led its Paramus and Hackensack lip filler answers with them too.
Those practices usually have a detailed page for each procedure. A med spa offering the same treatment loses the answer when its page says less.
What Happens When a Med Spa’s Website Is Thin?
Something else speaks for it. Some clinics were cited through a booking platform page or a deals listing instead of their own site. In two laser hair removal answers, ChatGPT filled the gap with pages from clinics in Connecticut and New York.
ChatGPT med spa recommendations get made either way. The question is whose page they are built on.
How Can a Med Spa Get Recommended by AI?
Our test points to three things that help a med spa appear in ChatGPT med spa recommendations:
- One page per treatment. Lip filler, laser hair removal, skin tightening: each gets its own page with the town, who performs it, what a consultation involves and a price range, in plain text rather than inside images.
- The same details everywhere. Name, address, phone, hours and booking link should match on your site, your Google Business Profile, Yelp and your booking platform.
- Reviews that say what and where. Ask happy clients to mention the treatment and the town. “My laser hair removal in Ridgewood” helps an assistant more than “Great experience!”
One multi-location med spa in our test had location pages and per-session prices on its site. It was named 10 times across both assistants, and Gemini quoted its prices directly.
Find Out What AI Says About Your Med Spa
Our test shows a clear pattern: the med spas AI recommends have a page for each treatment and the same details everywhere.
Want to know whether you appear in ChatGPT med spa recommendations, or in Gemini’s, right now? Get your free Competitive Findability Report on fosync.com. Enter your website, and we’ll send you your score, your Google Maps grid and what the AI assistants say about you.
Related: Who AI recommends for furnace repair in Oakland County and Why is my business not showing up on Google Maps?
Answers change from day to day and person to person, so treat this as a snapshot of one day, not a ranking.
Frequently asked questions
Do ChatGPT and Gemini recommend the same med spas?
Rarely. In our October 2026 test across five Bergen and Essex towns, the two assistants overlapped on only 2 or 3 med spas per town. ChatGPT alone named 41 different businesses in its 15 answers.
Where does ChatGPT get med spa recommendations?
For “best med spa” it mostly cites Google listings, Yelp, and review and directory sites: only 4 of 22 sources were med spa websites. For a specific treatment it relies much more on clinics’ own treatment pages.
Why doesn’t my med spa show up in AI answers?
Our test points to three gaps: no dedicated page for the treatment being asked about, details that differ between your site and your listings, and reviews that don’t mention the treatment or the town.
How can I check whether AI recommends my med spa?
In a fresh chat, ask ChatGPT and Gemini “best med spa in [your town], NJ”, then ask about your top two treatments. Note whether you’re named and which source is shown. Or request a free findability report on fosync.com.
